South African Hoodia Gordonii, a little cactus that has a huge future ahead of it. A gift from the San Bushmen of the Kalahari Desert in South Africa, this small plant they call “Xhoba” has already started effecting the worlds obesity problem with it’s slimming appetite suppressant qualities. What the San people already know and the rest of the world is only beginning to understand is that hoodia gordonii cactus has a appetite suppressing quality identified by scientists and named P57. This P57 molecule has been studied, tested and shown to have the ability to reduce calorie intake by up to 1,000 calories a day.

So, will any African cactus curb your cravings and help you eat less? No, don’t go to the local plant store and buy yourself a cactus to eat. In the succulent and asclepiad family there are 2,000 species of ascleoiadaceae, split into 300 genera, half being of the succulent variety. Hoodia, Pseudolithos and Trichocaulon are members of the Trichocaulon subgroup from the semi-deserts of South Africa, Botswana, Angola and Namibia. The South African Hoodia Gordonii Succulent is the one you want and don’t plan on taking a trip to the South African Desert an picking some hoodia cacti for yourself; the hoodia gordonii cactus is under strict control by the South African government. It is considered an endangered plant and only Hoodia Gordonii farmers with permits can grow and sell the hoodia gordonii cactuses. The Hoodia Gordonii cactus is also protected by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora).

Can these Hoodia Gordonii diet pills slimming properties impact the worlds obesity problem and help you and eat less? Companies including, Council for Scientific and Industrial Research (CSIR), Phytopharm, Pfizer and now Slim Fast think so. All these companies have banked on hoodia’s success and invested millions upon millions of dollars into hoodia research hoping to corner the market on weight loss with a natural herbal diet pill that has no side effects. To see how the Hoodia Gordonii cactus went from desert plant to the Hoodia miracle diet pill we need to actually go back over thirty years. The San Hoodia consumption goes back for thousands of years, then thirty years ago in a study of native South African flora the Hoodia Gordonii plant was discovered. Unknown to the public Hoodia was then studied for many years by CSIR, who researched hoodia to isolate the active ingredient p57. Once they finally found it, they then sold the rights of p57 to Phytopharm. In 1998 Phytopharm leased marketing rights to Pfizer, who invested 32 million only to later drop from the picture because p57 was perhaps too expensive to synthesize as a pill. Pfizer’s place has now been taken by Unilever, the parent company of Slim Fast. The Slim Fast Hoodia plan is to have a hoodia weight loss product to market in a couple years.

In November of 2004, hoodia gordonii got major exposure with 60 minutes Hoodia show on hoodia’s appetite suppressing qualities. With that 60 minute media time, hoodia was now on the lips of dieters around the globe. People wanted to lose weight now with hoodia, not in several years, the cat was out of the bag and hoodia was now a wanted plant. The Hoodia diet craze was beginning and companies were scrambling to buy Hoodia after being burned by Ephedra legal problems. Hoodia Gordonii was coming available at a perfect time to replace Ephedra as the hot new diet pill. There were a few companies that knew about hoodia before the news broke and were in the right place at the right time. It didn't take long though for many more companies to make connections with South African hoodia gordonii growers and get hoodia products to the market. Right now there are many brands selling Hoodia Gordonii plant powder and extract, how long will the supply last is the question. Hoodia Gordonii Cactuses are very difficult to grow, they need much attention and control with watering, temperature and sunlight. There are only a few Hoodia Gordonii farms in the south African desert and the Hoodia plant takes several years before it’s ready to be harvested. Taking all this into account how long will the Hoodia Gordonii cactus supply hold out? I guess that is the multi-million dollar question, it’s too bad the CSIR didn't foresee hoodia’s future and start planting hoodia farms thirty years ago.

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